Speakersbureau Assemblee Speakers
Tony Anderson

Tony Anderson

The First Marketing Director, EasyJet

Category
Management & Leadership
Type
Business leader | Entrepeneur, Visionair | Innovator
Employability
Keynote speaker
Languages spoken
English
Travels from
United Kingdom

Biography

Tony Anderson is best known as the first marketing director of easyJet, the UK’s largest and best known airline.  He was as a key member of the start-up team that planned and launched easyJet in 1995 when it became the first carrier in the world to sell 100% direct to the public. Initially operating two leased aircraft flying between London and Scotland, easyJet today flies over 81 million passengers a year on more than 820 routes. 

Tony Anderson later became a director of the easyGroup where he launched new businesses in a range of different industries under the easy brand.  He has held management positions in other travel related companies including British Airways, Thomas Cook and Tui.

 

Employability

Keynote speaker

Speaker

Today Tony Anderson is a well known conference speaker and business commentator on themes including industry disruption, challenger brands and airline marketing.
Tony is also (guest) lecturer in marketing at Cambridge Judge Business School (2012-2016), Imperial College and University College London. 
He is the author of easyLand, the inside story of the easyJet start-up.

Literature

Video